ROI Advisory Services

Bring clarity, confidence and rigor to impact decisions.

Work with the GitLab Foundation team to apply ROI thinking and maximize your reach

The Challenge: In philanthropy and non-profit work, deciding where to invest, measuring effectiveness and building internal capacity often comes with familiar obstacles:

• Fairness: Opportunities are difficult to compare on equal terms.

• Data: Evidence can be limited — or inconsistent — across programs or projects.

• Projections: The ability to forecast results is uncertain.

• Communications: Articulating your true impact boards, funders or the public is a challenge.

Our Approach: The GitLab Foundation offers ROI Advisory Services that map impact strategy, modeling, and measurement advisory services.

• Evidence-based: Every decision grounded in data and measurable outcomes.

• Collaborative: Solutions shaped with your mission in mind.

• Practical: Tools and insights that integrate into everyday work.

• Learning-oriented: Building capacity to refine strategies and strengthen impact over time.

Who we work with: GitLab Foundation works with a range of organizations in the philanthropic spaces each with distinct strategic goals to help them better understand, quantify and act on the impact of their work. Clients include:

• Leading philanthropic organizations

• Donors and donor-backed funds

• Mission-aligned partners and non-profits

What We Offer: Our team offers a range of services that will help you deliver on your goals, refine your approach and scale impact.

• Impact Measurement Systems Building: Help funders define what meaningful change looks like, set clear impact metrics, design measurement plans, and build learning and feedback loops that drive continuous improvement.

• Pre-Investment ROI Analysis: Estimate potential impact before committing resources, so you can choose with confidence.

• ROI Model Design: Co-create bespoke social impact ROI models tailored to your strategy and theory of change.

• Post-Investment ROI Analysis: Assess actual results and validate assumptions to support learning and accountability.

• ROI Trainings & Implementation: Equip teams to adopt ROI thinking in practice and embed it across culture.

Why GitLab Foundation: The Foundation’s work is grounded on proven results — which include building more than 230 ROI models since 2023, guiding more than $65 million in funding decisions and supporting grantees across the United States, Kenya and Colombia.

Our approach is:

• Grounded in Practice: As a foundation, we apply our learning, tooling, and modeling ourselves and same tools ourselves and leverage the results.

• Designed to be Nimble: Our work is adaptable across different categories, from direct service to research and policy, infrastructure, investing and more.

• Equipped with Actionable Tools: Our customized dashboards and visuals are designed for real-world decision-making.

Ready to Learn More?

We’re committed to working alongside mission-driven organizations to make strategies more straightforward, investments stronger and impact more visible.

Click here to email our team and set up a time to discuss our approach and what could work for you or your organization.